Hifi member designers featured at popup boutique within Surf Line Hawaii Ocean-Lifestyle Store were introduced by Hifi co-founder Melissa May White, right.
Surf Line Hawaii/Jams World Hawaii and Hawaii Fashion Incubator (Hifi) hosted a launch party July 11 for their first store-within-a-store collaboration, Hifi Pops Up at Surf Line Hawaii Ocean-Lifestyle Store.
Fifteen Hifi member designers' merchandise is prominently displayed right at the front of the store, and I thought their jewelry, accessories and clothing for men, women and children meshed perfectly with Surf Line/Jams World and other lifestyle apparel, active wear and ocean gear.
The Hifi roster: 1979, Arkotec, the BASE Project, Ecolicious, JenStone Jewelry, Katrina Langford, Maui Thing, Mamanu Kids, Organik, Salty Girl Jewelry, Sasaki Bags, Soluna Designs, Stir Crazy, UMEE, and Vers Hawaii.
The pop-up continues through Aug. 11, and a strong response may lead to more collaborations in the future.
The Surf Line store is hard to miss at 411 Puuhale Road, across the street from OCCC. I was worried about the parking situation, but neighbor Electric Union graciously allowed guests to park on their property. The owner keeps birds, and I love birds, so I made a detour to meet his ringneck parakeet, a giant compared to the green ones flying around, and he was proud to announce his bird loves to eat chicken! So do my parrots!
