Prada: From runway to real way

Nadine Kam photos
Members of the American Heart Association’s fundraising Black Tie and Blue Jeans committee modeled pieces from Prada’s Fall/Winter 2010 collection in a runway to real way presentation at the Ala Moana Center boutique.

Prada hosted an intimate thank-you party on Aug. 30 for supporters and members of the American Heart Association’s fundraising Black Tie and Blue Jeans Committee. Prada was a major sponsor of the eventthat took place July 25 at Waialae Country Club.

Committee members were called upon to model pieces from Prada’s Fall/Winter 2010 collection, which revives and updates the minimalism of 1990s Prada. The collection was in turn influenced by a 1950s silhouette and such feminine details of bows, collars, ruching, lace and skirts, while menswear shared military to “Mad Men” influences.



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The runway to real way presentation included accessories from past collections to demonstrate how such pieces are able to mesh with newer collections, the way most of us would use them. Given the price tag of luxury, of course we want our belongings to hold up over many seasons.

It’s nice that more retailers are adopting real way presentations, acknowledging few of us are model thin or tall—what is that, 1 percent of the population?—yet still appreciate and manage to pull off wearing these clothes.

Stuart Ing describes a dress worn by law partner Terri Ann Motosue.

Prada Area Manager Candace Konievic, center, with Margaret Jen Akinaka, left, and Kristen Ribilla, who served as director of special events for the BTBJ event at Waialae Country Club July 25.

Rodrigo Iasuda and Jackie Ho.

From left, Lesli Yano, Director, Youth Market, American Heart Association, with Joseph Reyes and Michele Ganiko.