Friday, November 12, 2010

Beauty Spot: Inside DFS Beauty World


Nadine Kam photos

The entrance to DFS Galleria Waikiki's newly transformed Beauty World.

This fall has been exceptionally busy, and well, sometimes things slip through the cracks. I wasn't able to make it to the grand reopening of DFS Galleria Waikiki's renovated Beauty World last month, but stopped by recently for a look, to find the place totally and gorgeously transformed with video display panels, and each brand well-representative by the design of its space, each one a boutique in itself.

It's easily the largest cosmetics department in Hawaii, at 19,000 square feet, carrying more than 55 brands, and one of its biggest selling points is that locals, as well as visitors, can shop excise tax free in Beauty World, as well as other first- and second-floor departments.

Brands exclusive to DFS in Hawaii are Paul & Joe, Anna Sui, and Helena Rubinstein. Here are is the rest of the complete brand listing:

Aramis, Bare Escentuals, Benefit, Bliss, Bobbi Brown, Bremenn Research/Basic Research, Burberry, Bvlgari, Calvin Klein, Chanel, Chloé, Clarins, Clinique, Coach, Davidoff, Diesel, Dior, DKNY, Dolce & Gabanna, Elizabeth Arden, Emilio Pucci, Estée Lauder, Girogio Armani, Givenchy, Go Smile, GoodSkin Labs, Gucci, Guerlain, Hermès, IKKO, Juice Beauty, Juicy Couture, Jurlique, Kenzo, Kiehl’s, Korres, La Mer, Lancôme, L’Occitane, M·A·C, Marc Jacobs, Nina Ricci, Paul & Joe, Peter Thomas Roth, Polo/Ralph Lauren, Prada, Prevage, Salvatore Ferragamo, Strivectin, Tommy Hilfiger, Tweezerman, Versace, Viktor & Rolf, and Yves Saint Laurent.

Take a look next time you're in Waikiki. It's at 330 Royal Hawaiian Ave., fronting Kalakaua Avenue.


The Anna Sui section.


High gloss at the Chanel department.


Kiehl's is set up like a turn-of-the-20th-century apothecary.


An aquarium befits La Mer.


Video screens feature projections of the latest beauty products and runway looks from Dior, as well as several other brands.


Paul & Joe is one of the brands exclusive in Hawaii to DFS. The kitty lipstick is available for fall.


Chairs in the Clinique section reflect the colors of its liquid facial soaps and toners, below.





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