Wednesday, August 17, 2011

Can your wallet handle m-commerce?

Some seek stress relief in binge-eating; others, in shopping. That’s why a phrase like “retail therapy” exists.

I’m sure there are quite a few people who can barely pay their rent who nevertheless feel momentary joy when handing a sales associate their credit card. And a new mom I know—who pines for an iPhone while remaining true to her family’s budget—complains that she’s seen homeless people with iPhones.

Spending will get a lot easier now that shops are adopting m-commerce apps to streamline the buying process. It doesn’t get much easier than one-click buying tied to your credit card. Read this WWD article and beware: On the Phone: M-Commerce Is the Word

Then check out this amazing graphic to see which tactics have worked on you: How online retailers trick you into spending more

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