Madonna and Lola have launched a nationwide Material Girl “Lucky Stars” Model Search, with the winners to appear in the Material Girl spring 2012 marketing campaign for Macy's and receive a $5,000 cash prize.
The first casting call took place at Macy’s Herald Square in New York today, with other searches taking place in Miami, Chicago, San Francisco and Los Angeles in coming days.
Those in other cities can enter online through Nov. 21 at www.materialgirlcollection.com. Ten finalists will be flown to New York City, where Madonna and Lola will choose the new faces of Material Girl’s spring 2012 campaign.
Interestingly enough, age isn't specified in the description, and if you scroll down the list of years where they do inquire, it goes all the way to a birth year of 1919. I guess attitude counts and you'll have to answer, in a hundred words or less, why you're a material girl.
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