Wednesday, June 20, 2012

Petites turn out for Sakutori at Nordstrom

Nadine Kam photos
Designer Lynn Sakutori with Nordstrom general manager Brian Tatsumura.

Lynn Sakutori presented a trunk show of her latest petite collection at Nordstrom on June 16, and those who didn't show up early missed out on some of the best styles, which sold out in less than an hour. As an example, she started with 30 of the short-sleeve tie-back tops she was wearing, and an hour-and-a-half later, only two remained.

Although the designer prepared for the event by doubling the number of pieces from her sold-out debut a month ago, people started calling the store as soon as my story on the designer appeared in the paper two days before the event, and were waiting patiently while she set up that morning.

I woke up late that morning, so by the time I got there at 11:30 a.m., a half hour before the scheduled end time, I was lucky there were still some of her cropped pants available.

Not to worry, the hard-working designer will be introducing new pieces monthly, and it's great that Nordstrom is making a big push to promote local designers, using the Ala Moana store as a testing ground. If the designers do well, they may find themselves in Nordstrom stores nationwide.

Sakutori would be a great candidate because she's the rare designer who is also production savvy, with skills gleaned through seven years of working for such companies as The Limited, Kenneth Cole and Nine West in New York. She returned home and purchased her former employer, RPM Sales, Inc., continuing to design and produce its collections for Macy's and Sears, before introducing her Sakutori brand.

It seems as though Nordstrom is tapping into demand for more stylish and adult petite apparel. Next up will be a trunk show of petite-oriented AllisonIzu walk shorts, capris, pencil skirts and straight skinny jeans in chambray, black and blue denim, to take place 10 a.m. to 2 p.m. June 20.

Boomer Henthorne and Traci Deveraturda, holding up a brown tulip-hemmed cropped pant she picked up in addition to the black pair she already owns.

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