Touch In Sol lip tints are $12.99 at Hilo Hattie. Keep in mind kama'aina get a 10 percent discount off that price, and the first 100 who make a purchase from the line on Saturday—at Hilo Hattie's Ala Moana Center or Nimitz location—will receive a free gift.
Locally owned Hilo Hattie and Touch In Sol Cosmetics will launch their collaboration cosmetic line on Feb. 9, in time for Valentine’s Day shopping.
Touch In Sol is an Asia-based international cosmetics company with products sold in China, Europe, Hong Kong, Japan, Korea, Taiwan and Vietnam. It entered the United States market last year, launching in New York, and now, Hawaii.
The first 100 shoppers to make a purchase from the line on Saturday, from the Ala Moana Center store or flagship Hilo Hattie store at 700 N. Nimitz Hwy., will receive a free gift with purchase. Kama'aina will also receive a 10 percent discount.
The two companies will launch the new products through its Gift of Giving program, with a percentage of proceeds going to the Hawaii Domestic Violence Action Center. Forty participants in the Hawaii Domestic Violence Action Center will receive cosmetics from Touch In Sol as well Hilo Hattie, as a way of helping victims of domestic violence get back on their feet.
The nonprofit Domestic Violence Action Center provides a comprehensive array of services for victims of domestic violence, including legal representation and advocacy for victims, civil and criminal court outreach, education about dating violence, professional training, public awareness, community mobilization, employer training, advocacy for teen victims, and technical assistance to the public and private sector.
Watch for a presentation on KHON's "Wake up 2Day" at 6:15 a.m. Feb. 13, and on KGMB's Hawaii News Now Sunrise at 8:10 a.m. on Valentine's Day.
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