24 Karats Surf launches in-store café

24 Karats Surf photo
24 Karats Surf has reopened its Waikiki flagship boutique with a new in-store café.

The beach style boutique 24 Karats Surf hosted a grand reopening celebration April 25 to mark the debut of its new in-store cafe.

The beach shack-styled cafe at the front of the beach cottage-inspired boutique adds to its leisure vibe, with a simple menu of iced or hot Waialua Coffee coffee available to shoppers, who can sip relax while browsing the store’s collection of T-shirts, shorts, hoodies and other casual apparel.

Customers can also purchase pancake mix and packaged coffee at the café counter, and more collaborative food products will be available later this year.

The Japan-based 24 Karats Surf opened in 2010, specializing in casual apparel inspired by 1970s American culture, which has won the brand a celebrity following in Japan.
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24 Karats Surf is at 280 Beach Walk Ave., open 11 a.m. to 10 p.m. daily. Call 924-0024.

Nadine Kam photos
It’s not a store opening anymore unless guests are carrying the latest accessory. From left, Brittany Kevan with Gigabyte, Kristen Nemoto and Kaitlyn Murphy with Lulu.

Erika Tateoka, left, and Ayako Tanaka were among the guests.

Surf-themed T-shirts.

24 Karats Surf logo cookie.

The grand opening event was catered by Taormina. Guests examine dishes that included prosciutto and melon.

Crab claws topped a dish of pasta.

Mini dessert offerings included tiramisu from Taormina.

Mini dessert offerings included tiramisu from Taormina.