Ferial Boukarroum, National Sales Director for Lancer Skincare, is introducing two new products at the Nordstrom Beauty Trend Event this weekend. Her skin looks flawless sans makeup, which she attributes to Lancer’s Younger Serum.
The Nordstrom Beauty Event takes place 10 a.m. to 6 p.m. Nov. 15, with an opportunity to pick up fall makeup tip and tricks from visiting beauty experts.
If you want in early on the 8 a.m. Fall Trend Show, tickets are $20 and redeemable toward your beauty purchases the day of the event.
Among those offering their expertise are Laura Mercier training executive Regina Sanches, who will be offering consultations and a four-piece gift with purchase for those buying a minimum $95 in Mercier products; and Guerlain regional makeup artists Chantel Templeman and Kevin Sifflet, who be offering customized solutions to fit individual skincare and makeup needs.
Lancer Skincare’s Ferial Boukarroum is also back in town and is in store today through Saturday, offering facials and consultations to introduce the brand’s Younger Serum, as well as Lip-Enhancing Serum that contains hyaluronic acid and a bit of capsaicin to moisturize and plump lips. A Lancer gift-with-purchase will be available.
I’m especially excited about the Younger Serum, which promises some of the smoothing, line- and spot-reduction properties of retinol, which is still the gold standard for anti-aging skincare more than 25 years after it was first formulated for over-the-counter use. But retinol can be irritating and drying, an is not recommended for use by women who are pregnant or breastfeeding. It is reacts with light and oxygen, and those who use retinol are told to avoid the sun.
Dr. Lancer sought to solve this problem by developing a treatment that is as effective as retinol, but without the skin irritation and other side effects.
Ferial explained that the resulting Younger Serum formula includes aster flower, copper amino acid, glycolic acid, yeast amino acids, soybean extract, Ayurvedic babchi extract and hyaluronic acid complex, plus a trademarked MIMIXYL retinoid activator that signals the body to create collagen, elastic fibers and new skin cells.
The Younger Serum sells for $275; the Lip-Enhancing Serum is $40.
Dr. Harold Lancer, Beverly Hills dermatologist, is well aware of the struggle to maintain a radiant complexion. In Hollywood, it seems celebs are willing to pay any price for eternal youth. But, unlike Hollywood, most people don’t want procedures that would change their face so as to be unrecognizable, as has happened with countless older actors, and cautionary examples Jennifer Grey, Meg Ryan and Renée Zellweger.
So, Dr. Lancer also wrote the book, “Younger: The Breakthrough Anti-Aging Method for Radiant Skin,” to help readers navigate the mixed messages of dermatological advice, and avoid expensive invasive treatments, while making the kind of smart lifestyle choices in diet, exercise and stress management that support skin health.
One way I could see his products working was on Ferial’s face, spotless without the benefit of foundation or other makeup because her luggage was delayed on her flight here from Dallas. She’s hoping her clothes, makeup and shoes catch up with her in time for Saturday’s big event, but on the bright side, there’s nothing like a spotless complexion to convince shoppers a product works … and while on the floor, she’s already shopped for some new shoes!
Drop by any of the cosmetics counters to schedule your Saturday appointments.
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