After Mu'umu'u Heaven, Deb Mascia's Hana Hou

Nadine Kam photos
At Deb Mascia’s Kailua boutique, Hana Hou Vintage, Nanhee Oliva models a 1950s cocktail dress ($40).

Fans of Deb Mascia’s retro boho spirit were saddened to hear she closed Mu’umu’u Heaven back in March due to rent inflation, but now they have two places to shop her upcycled apparel and vintage pieces.

After closing her boutique, she refused to answer her phone, which was inundated with calls from concerned clients and nosy reporters. When she finally did check back in, she found one particularly interesting phone call. T Galleria Hawaii by DFS, which had already run successful collaborations with the University of Hawaii at Manoa Department of Apparel Product Design & Merchandising and POW WOW Hawai‘i, was interested in bringing her line of new and upcycled apparel fashioned from vintage mu‘umu‘u fabric and aloha wear, to its Waikiki clientele.

This globe ($850) is one of the furnishings available at Hana Hou Vintage. It’s real job is to make a barfly look like a brainiac. Open it up and …

 

Her first inclination was to say no, but she agreed to a meeting. By that time, she’d already opened another Kailua shop, Hana Hou Vintage, focused on sharing her vast collection of vintage apparel.

At T Galleria, she said, “I met the whole team, and everyone was so nice, I thought ‘Why not?’ ”

Then she head out to St. Martin for two weeks, and by the time she got home, she found the designers had already gone shopping at Re-Use Hawaii to construct the Mu‘uMu‘u Heaven popup and showed her plans for an installation that captured the lighthearted energy of her brand.

“They understood my concept and made it very easy to say yes,” she said. The pop-up is slated to be in place through the end of June.

Hippie floral pins at Hana Hou Vintage.

Meanwhile, Hana Hou Vintage in Kailua is home to her “untouchables,” a collection of vintage apparel she deemed too good to cut up for her upcycled Mu’umu’u Heaven original designs.

She grew up shopping thrift stores in Melbourne, Australia, and admits to dressing like an “old lady” as a pre-teen, developing her individual style as she went along.

Now, she’s thinking about writing a book to create more mindfulness about the value of reuse and recyling, and encourage fans of fast fashion to think about the repurcussions of consuming cheap, wear-once-and-throw-away fashion, with its detrimental cost to the planet.

Deb Mascia shows one of the throw pillows fashioned from vintage Hawaiiana fabric, carried at the Mu’umu’u Heaven pop-up inside T Galleria by DFS.


Non-flash video

 The store within a store is adorned with greenery by local landscape architect and florist, Tamara Rigney, of Paiko.

 The Mu’umu’u Heaven pop-up is also home to some of Mascia’s stash of collectible vintage Americana glassware.

Also featured as part of the pop-up is a selection of Dale Hope’s Hope For Man shirts, along with a small exhibition tracing the roots of his family business. Included is photo of Prince Charles wearing a “Moorea” print shirt during a trip to Hawaii in 1985, when a royal entourage took over 100 rooms at The Kahala. The shirt is available as a numbered, 127-piece limited edition collector’s item at the pop-up.

 More decor and pillows. 

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.