Hawaiian Air Fashion Friday takes off

Nadine Kam photos
Guests were able to pose with props for a portrait at the first Hawaiian Airlines Fashion Friday pop-up event, featuring more than a dozen local designers and retailers.

BY NADINE KAM

Hawaiian Airlines hosted its inaugural Fashion Friday event on Friday, giving its Hawaiian Airlines World Elite MasterCard holders the opportunity to shop new collections by local designers, with a discount if using the credit card for purchases.

Fashion has played a big part in the airlines branding since it hired its first “air hostesses” in 1943, when uniforms served as a sign of professionalism and reflected the glamour of the profession at a time when travel was the domain of the elite. Designs that reflected the street style of the times also were intended to pro­ject an image of moving forward.

Parents could pick up a fabric aviator cap and goggles for their kids at a discounted price of $12.

Located at the airline’s Koapaka Street headquarters near the airport, the event featured more than a dozen artists, designers and retailers, plus pupu from Pili Group.

Designers and retailers participating in the event were Katrina Cordova, Mahiku Activewear, Kira Hawai’i, Language of the Birds, B D’Angelo, Sticks & Stones, Manuheali’i, Noho Design, Fighting Eel, Lucky We Live Hawai’i, Choco Le’a, Happy Town Hawai’i, Honey Girl and Paiko Hawaii.

Hawaiian also hosted a pop-up shop of its own logo wear and merchandise, including retro-style bags, scarves, T-shirts and more.

Cassandra Rull helped shoppers with Lucky We Live Hawaii merchandise.

Fighting Eel’s Lan Chung, left, and Linh Owen took a break on the open-air patio deck. Lan’s pretty flower crown is by Paiko, another of the event vendors.

Paiko’s ‘Tamara Rigney, right, and Courtney Monahan, had a display of greenery on the patio, here and below.

B. D’Angelo designer Marissa Beatrice D’Angelo, right, had help selling her jewelry from sister Amber.

B. D’Angelo earrings.

Choco Le’a’s Erin Uehara showed some of her chocolate treats, including new chocolate-covered jabong. She was also offering a special truffle box for the occasion, comprising Tahitian vanilla, caramel with Australian hibiscus salt and Thai coffee flavors, nine pieces for $19.99.

Nerds everywhere could rejoice with a supply of retro-style airline travel bags and insulated bags offered inside the Hawaiian Air pop-up shop.

Friends tried on Lucky We Live Hawaii trucker hats.

Pupu was offered by The Pili Group.

Housewares from Noho Design.

Those interested in HA items can visit the Hawaiian Airlines Logo Store at 3375 Koapaka St., Suite C321. It’s open from 10 a.m. to 2 p.m. Mondays, and 9 a.m. to 1:30 p.m. Wednesdays.
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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.