GLAM! cams capture models POV from runway

Nadine Kam photos
Models wait to go on stage behind-the-scenes of the Goodwill Goes GLAM fundraiser fashion show, featuring garments pulled from Goodwill stores all across Oahu. Featured looks were auctioned after the show.

BY NADINE KAM

It was a crazy experiment, but onlookers at Goodwill Industries of Hawaii’s annual Goodwill Goes GLAM! fundraiser fashion show were likely none the wiser as six models came down the runway oufitted, not only in garments from Goodwill stores, but mini HD point-of-view cameras thanks to FlyWire Cameras.

I’ve always wanted to send cameras down the runway, but there are a lot of logistics involved, like will the model remember to turn the camera on? Will it even work? Who collects the cameras and footage after the show?

Luckily, Flywire’s Jacob Isaac-Lowry and Sarah Alessi were on hand to greenlight the models, adding one more “accessory” to go along with Therese Wahl’s styling.

The video cameras were small enough to send down the runway attached to purses, belts, dresses and lapels without attracting attention.

Finally!

As a writer/videographer/blogger, I’m very interested in technology as applicable to daily work/lifestyle, and I’ve experimented with other POV cameras and Google Glass, but Glass was too fussy, and I feel like GoPro size technology is just too big and awkward for street use. Yes it’s fine for extreme outdoor athletes who don’t mind looking like geeks with helmet cams, but I would feel pretty self-conscious about that.

Stylist Therese Wahl had her hands full making sure 40 models were ready to go.

The resulting video captures the show from my hand-held camera in the audience, as well as the models’ point of view as they walk down the runway, which looks much longer from their perspective.

It was all for the show produced by Kini Zamora, themed “A Day in the Life of a Royal.”
The event that took place July 16 was the kick-off for a three days of Goodwill shopping, featuring more than 40,000 pieces pulled from Goodwill stores, to raise funds for Goodwill’s nonprofit job training and job readiness programs.

Zamora’s storyline focused on a day in the life of a princess and her prince, with eight segments that broke down into themes such as “World Traveler,” “Party Like its 1999,” “Boho Garden Party,” “Belle of the Ball” and “Wedding Bliss.”

Makeup was done by Motives Hawaii, and hair by Paul Brown Salons.

The show was emceed by Hawaii News Now’s Grace Lee and Steve Uyehara. In keeping with the evening’s theme, Uyehara got a surprise and the rest of us a laugh, when Lee presented him with a sparkling tiara to wear. It was a fun evening!


Non-flash video

Goodwill Industries of Hawaii President/CEO Laura Smith with Mayor Kirk Caldwell. Also attending was Gov. David Ige, whose wife Dawn Ige served as honorary chair of the event.

 

In addition to Goodwill shopping on the opening night of the event, fashion show producer Kini Zamora offered a pop-up shop featuring his KZ Hawaii designs.

 

Models in various stages of dress.

Finishing touches.
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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.