Thursday, November 5, 2015

Angry Woebot x In4mation collab at new store

Nadine Kam photos
Angry Woebot creator Aaron Martin, a k a “Woes Martin,” worked on his latest panda sculpture during a preview event in advance of the Nov. 6 grand opening of In4mation's newest store at Ala Moana Center.

BY NADINE KAM

In4mation will open its newest store at 9:30 a.m. Friday at Ala Moana Center, marking the occasion with an art piece presentation by Angry Woebots creator Aaron Martin, aka Woes Martin.

Shoppers will be able to purchase limited releases of Woes x in4mation graphic T-shirts and snapback hats at the new location, which will house a wide range of men’s and women’s street apparel, accessories and shoes, from brands such as Stussy, Undefeated, Benny Gold, Huf, Moon Collective, Lightsleepers Hawaii and more.

Guests at the preview event were able to enjoy too-pretty-to-eat handcrafted and food coloring-painted cupcakes by Jaime Shibuya. Gotta love those intricately painted snapback hats!

Limited release Woes x in4mation graphic T-shirts are $30, the snapback hats are $40 and skate decks are $60.
Melissa Aykroid models one of in4mation’s hats.

In4mation skateboard decks form part of the store’s above-counter decor.


In4mation was founded in 2002 by Jun Jo, Ryan Arakaki, Todd Shimabuku and Keith Kanagusuku, who run three other stores at Pearlridge Center, on Nuuanu Avenue, and HNRS Las Vegas.

In today’s Star-Advertiser print edition, you’ll see my story on the company’s early years, when the partners were able to move their business from a small space in Mililani into higher profile Ward Warehouse, thanks to Arakaki’s grandmother Florence Tokuda, who put up her Kalihi home as collateral for a business loan in 2006.

Tokuda died on Sept. 22, before the Ala Moana store’s opening, but with the satisfaction of knowing her role in helping the business grow. Arakaki was able to repay the loan in two year’s time, and the new store is dedicated in her honor.

For more information about in4mation, visit in4mants.com.

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

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