Party with The Collective at the opening of its new Ward Village shop

Nadine Kam photos
Allison Izu, left, and Summer Shiigi will welcome shoppers to the grand opening of The Collective, their new work/retail space at Ward Warehouse, Ward Village Shops, July 9.

The Collective is hosting a grand opening party between 2 and 8 p.m. July 9, with light refreshments, new design launches, and an interactive photo booth from Shoots Booth allowing shoppers to show off their new outfits and purchases.

The Collective is a combination retail/design workspace for local brands Allison Izu and Ten Tomorrow's Summer Shiigi.

"The Collective," spelled out in cookies.

“We wanted to create a new boutique where customers can see our workspace and how we develop products while also enjoying a personalized shopping experience,” said Shiigi.

During a preview event July 8, the work tables were cleared for food catered by The Pig & The Lady. Directly below the food service area were rolls and rolls of fabric representing the next few months of designs.

"Aren't you afraid something will spill?" I asked.

Shiigi's response? "Yeah, it could happen, but it'll all be worth it."

Schedules and two months of designs in allison Izu's workspace.

Allison Izu Song of Allison Izu and Shiigi of Ten Tomorrow founded The Collective (formerly known as The Cut Collective) in 2013 with the aim of, not only developing their own brands, but to provide a space for independent local designers to also develop their own “made in Hawaii” brands.

The pair continue to use their expertise in consulting and mentoring to help other local brands achieve their goals.

During the grand opening event, the first 25 shoppers to spend $250 or more will receive a gift with purchase. The designers will also be launching a stamp card rewards program on the same day.
————————
The Collective is at 1050 Ala Moana Boulevard, Suite 1460, at the Diamond Head of the mall. It's open daily from 10 a.m. to 9 p.m. Mondays to Saturdays, and 10 a.m. to 6 p.m. Sundays. Call (808) 591-6219, or visit thecollectivehi.com, or email info@thecollectivehi.com.

The Collective's retail space is at the front of the shop, and work space is in the back.

Shiigi got a lei and a hug from one well-wisher.

The Pig & The Lady provided the food during a preview event July 8.

Hangers that form part of the boutique's decor looked like clouds.

Champagne for the occasion.

——————
Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her fashion coverage is in print on Saturdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.