Beauty trends at Macy's

 Nadine Kam photos
Joy Ramos, left, was the mannequin for the day as nine beauty brands worked their magic on her bare skin, from a foundation of skin care, to brows, lashes and full color look, during Macy's Ala Moana's inaugural Beauty Trend Show. Here, she's in the chair with representatives from Lancome.

Macy's hosted it's first Beauty Trend Event July 16 at the Ala Moana Center store, highlighted by something I haven't seen done here before, a start-to-finish makeover, from skin care to color, featuring several beauty brands.

It had to be hard to determine who would do what. Typically, each brand would perform a makeover using all of its own products, but that's not realistic.

I think even the most loyal customers pick and choose the best from each product line, and very few match their skin care to their choice of color brands.

Among skincare products highlighted were:
Clinique City Block Purifying Charcoal Cleansing Gel
SKII Facial Treatment Essence
Clarins Double Serum
Chanl Le Blanc Intensive Spot Treatment and Hydra Flash Balm
Shisedo Ibuki Beauty Sleeping Mask and Ibuki Quick Fix Mist
Origins Plantscription line

Color products featured:
Lancome Le Base Pro and Le Lipstick in "Clear"
Estée Lauder Nude Cushion Stick Double Wear Foundation
Benefit Browvo and Kabrow brow tamers
M.A.C Dazzle Eyes shadow
Urban Decay Vice Lips and makeup setting spray
Bobbi Brown Sunset Pink Collection

I stopped by the Benefit Brow Bar after the show, where nine brow-perfecting products are the most offered by any other brand on the beauty floor.


The "no makeup" makeup look continues to go strong into fall, with the "skin is in" belief that your own glowing skin is the best face you can put forward.

Also current are strongly contoured, thicker brows; and a range of soft neutral and nude lips to candle apple and red lipsticks.

Guests could drop in for a brow redo at Benefit's Brow Bar, with a line of nine products to help you achieve a bold look like Cara Delevingne's.

I finally had time to check out Lancome's Juicy Shakers, moisturizing oil-based lip tints, that were a hit in Dubai when I was there in April.

It was also my first opportunity to actually try Lancome's Juicy Shaker since returning home from Dubai way back in April. It was funny that one of my friends wanted me to search for the Arab woman's beauty secret, kajal, or kohl, while I was there. I searched high and low because the real Arab woman's beauty secret is contemporary beauty products, and I saw them lining up in the malls for the launch of the Juicy Shakers!

It's a new generation of pigmented oil "gloss," a combination of cranberry, peach, sweet almond and rose de muscat oils with lip-softening and antioxidant properties with just a hint of color. I'm using the Juicy Shaker in "Berry Tale" and love it. You can wear it as is for a sheer color wash, or wear it over any of your lipstick shades to give it a glossy coat.

Shiseido's Ibuki Quick Fix Mist puts you a spritz away from instant relief from skin's enemies, dehydration and stressed skin, while preventing makeup from wearing off or creasing.

Joy's finished look.

One of the sales associates in color by Urban Decay.

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her fashion coverage is in print on Saturdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.