A photo of me taken in the Photo Ops Hawaii photo booth that was part of the MAX&Co. Il Mio Cappello (My Hat) event introducing its collaboration with Borsalino. I'm wearing Borsalino's Milano hat.
MAX&Co. hosted an event Oct. 7 to introduce its collaboration with hatmakers Borsalino. The handmade hats, created with Max & Co.'s Fall/Winter 2011 collection in mind, are available in four styles that guests were able to try on while sitting for photos in Photo Ops Hawaii's photo booth.
When my inner stylist noticed the Milano hat I was wearing didn't quite mesh with my Hawaii garb, I donned one of the fur-collared jackets off the rack. A little while later, the store got its directive to make sure that everyone photographed with a hat is also wearing one of MAX&Co.'s coats. Makes perfect sense.
It was fun to play dress up. I love hats and these worked well for all who attended, including those who were shy at first, believing they don't have "hat heads."
The styles are:
Roma: The classic boho felt hat with a maxi brim. It's unlined and can be folded up and fastened with a leather strap for traveling; $385.
Siena: A narrow brim felt hat with grosgrain band. Unlined and can be folded up for travel; $370.
Milano: Wide-brimmed felt hat. Also unlined and can be folded up for travel, and available in red and black; $370.
Torino: Small-brimmed hat available in two wool patterns, with nappa band and striped cotton lining; $295.
Production of each hat takes some seven weeks of labor, involving more than 50 processes.
Although the company's golden age of hat production was from the 1920s through '40s, when everyone wore hats (and dressed up in general), the company achieved cult status with a new audience when its men's fedoras were featured in the 1970 gangster film "Borsalino," starring Alain Delon and Jean Paul Belmondo, and the film's 1974 sequel "Borsalino & Co."
MAX&Co.'s fall/winter coats.
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