Wednesday, October 12, 2011

Two reasons to celebrate A/X Armani Exchange

Nadine Kam photos
From left, A/X Armani Exchange's New York-based senior director of events & lifestyle marketing Michelle MacKnight, area brand manager Andrea Sarmiento, associate manager Sherri Bergno and store manager Shirley Parel greeted guests following a Hawaiian blessing at the Ala Moana Center store on Oct. 11.

A|X Armani Exchange is celebrating two grand reopenings this week. The first took place Oct. 11, when the Ala Moana Center store marked the occasion with a traditional Hawaiian blessing after remodeling to update floor and fixtures for a sleeker stone and stainless steel look.

Then on Oct. 13, the public is invited to the new A|X Armani Exchange Waikiki store, which will host a grand opening celebration to mark its move to the Waikiki Shopping Plaza at 2250 Kalakaua Ave. The event takes place from 7 to 11 p.m. with DJ, cocktails, hors d’oeuvres, a photo booth and an opportunity to win a $1,000 shopping spree.

In addition, every guest that makes a purchase that evening will receive a limited edition A|X Waikiki T-shirt. Following the event, those who make purchases of more than $100 will receive a limited edition T-shirt while supplies last.

The layout's the same at A/X Armani Exchange at Ala Moana Center, but the fixtures have been updated with sleek stainless steel and glass, and below, a gleaming new floor.

Reiko Rogers, right, and Mimi Nakano try on sweaters.

A couple of A/X Armani Exchange's fall/winter looks in Hawaii weights.

You'll also find a lot of fur accessories, ranging from purses to scarves to lined trapper hats.

Clean and classic for the guys.

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