Beauty spot: Kat Von D's 'Everlasting' lip color

With party season starting up, you're probably looking for lip color that lasts. You don't want to miss out on any action while dashing off to the ladies room or looking down into a mirror. It's bad enough that you're always looking down at your phone, a motion that I learned from my massage therapist can lead to a big pain in the neck.

I've found that Kat Von D is one brand that offers the magic combination of staying power and natural-looking color with its Everlasting Liquid Love lipstick. Honestly, if you pick the right color, it'll look like you were born with fuller, sensuous lips.

It's a lipstick with a liquid formula that goes on like a gloss for smooth, precise application. When applying, just remember that a little goes a long way. It dries in a minute or two to a matte, velvety finish. Once applied, there's no need to worry about smudging or migrating.

If you want to turn up the shine, apply a clear gloss over it. There are six exclusive shades available at Sephora, for $18 each. The color shown here is Lolita, a sexy dusty rose.

The only downside is the smell, which is like a new leather upholstery or new car smell. It disappears once the lipstick is applied, but you definitely do not want to be licking your lips much when it's on.