Hourglass Cosmetics founder Carisa Janes, right, and her VP of Sales, Laura Chisholm, were at Sephora Saturday afternoon.
One of the great things about living in Hawaii is that we often have the opportunity to go straight to the source for beauty information. The strong sun and other elements tend to sap skin of its youth and elasticity, making this an important market, as national leaders in consumption of cosmetic fixes.
That's why, in the past few weeks Nordstrom has welcomed RéVive Skincare founder Dr. Gregory Bays Brown (he'll be back again in summer); Neiman Marcus welcomed Dr. Ava Shamban, consultant for Dior Beauty; and Sephora brought in 10 artists from the Hourglass Artistry Team to perform makeovers and introduce the brand.
On Jan. 25, I had a great interview with Dr. Shamban, who shared, among other things, that Viagra is singularly responsible for bringing more men to her Santa Monica and Beverly Hills practices. Apparently, returning to the game has them more concerned about appearances.
Then, on Jan. 26, I headed to Sephora to meet Carisa Janes, founder of Hourglass Cosmetics. It was interesting to hear her story about starting the brand. With so many brands on the market, I often get confused when shopping for cosmetics. I may go in for one specific thing, but looking around I see so many options I can't make a decision and end up leaving. So I wondered, what did she see that was missing?
After spending nearly two decades in the beauty world, working for brands like Urban Decay and the local Body & Soul, she said she noticed a gap for homegrown luxury cosmetics fusing skincare technology with high-quality makeup.
Her products certainly feel rich and luxurious, but she's also kept health concerns at top of mind, formulated without parabens, animal-testing or gluten.One of biggest sellers here is Hourglass Immaculate Liquid Powder Foundation, geared toward those who want a matte finish that stands up to humid weather. It goes on in liquid form, and dries to a silky powder finish that's best for those with a normal-to-oily complexion.
There's a lot to like about the line. I'm most excited about her Ambient Lighting Powders (below) that add a sheer, luminous glow to skin, mimicking the effect of various forms of light, such as pink lightbulb (Mood Light) to moon light (Ethereal Light).
Hourglass photos
The Hourglass Opaque Rouge Liquid Lipsticks have intense, long-lasting color that are perfect for red carpet wear. Because many women in Hawaii prefer a natural look, it was a shock to my system to try on. But I'm getting used to the intense pink of this Ballet color, and I'm liking wearing the strong lip/subdued eye look this spring. It totally fits in with the bright colors of the season.
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