Thursday, December 23, 2010

FITTED shows POG love



FITTED photo

The young, local clothing company FITTED has partnered with Hawaiian Sun to offer limited-edition caps featuring a print with a bright splash of citrus imagery to evoke small-kid time memories of cooling off with the Hawaiian Sun’s POG (passion-orange-guava) juice.

The design features the fruit on a backdrop map of the Hawaiian island chains, with a woven bill symbolizes the baskets once used to transport the fresh fruit.

Only 144 caps are being made available for $59, beginning today. There’s also black logo shirts for $30. For every purchase of the Hawaiian Sun cap, shoppers will receive a six-pack of Hawaiian Sun juice and a custom FITTED x Hawaiian Sun plastic cup.

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