Friday, February 25, 2011

Say it ain't so, a onesie for adults



OnePiece photo

Time to clear the couch of your ratty old Snuggie and make way for the European import, the OnePiece, a grownup's onesie. Sounds like a joking take on Yanks' penchant for slothy dressing, but no, it's not.

Lady Gaga, Jude Law, Sadie Frost, Kate Moss, Katy Perry, Russell Brand, Perez Hilton and Paramore’s Hayley Williams have all suited up in the OnePiece, and last fall, London’s Evening Standard hailed its arrival as “THE Winter Trend of 2010.”

The OnePiece started in 2007, when three drunken Norwegians (Thomas Adams, Hernia Nøstrud and Knut Gresvig) came up with the idea to sew together a hangover-recovery suit by connecting a hooded sweatshirt and a pair of sweatpants with a zipper. It takes the Juicy Couture designer sweatsuit idea just one step further, and we all know how that turned out.

The OnePiece launched globally last year with two stores in Sweden, an outlet at Harrods in London, and will soon launch a U.S. flagship store on the swanky Robertson Boulevard in Los Angeles. If you must have one now, visit www.onepiece.com. Already I can see a whole lot of hippity hopping about once Easter rolls around in April. The OnePiece make a great building block for a bunny suit.

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