Love the new window display at Hermes, Ala Moana Center.
How many times have you walked past a store window and stopped in your tracks, compelled to walk in because of something you saw there?
The cost of advertising is high, but in windows, boutiques have a built-in venue, so I've often wondered why retailers don't make better use of their windows. It's an artform that should be treated as such.
What triggered these thoughts was the current window display at Hermes, Ala Moana Center, which beautifully pays homage to the house's carriage, saddlery, leather and scarf traditions. Love it!
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